Digital twins
Digital twins of your customers.
Grounded in real people and real interviews, and sold under your name. The product your clients are starting to ask for.
Rents a two-bedroom with a partner and a four-year-old. Logistics coordinator for a regional grocer, eleven years in.
- Household
- Two adults, one child
- Income
- Under $40k
- Banks with
- A national bank since college, a credit union for savings
- Money habits
- Checks rates quarterly, pays everything on autopay
- Last switch
- Moved the checking account in March 2024
- Media
- YouTube for anything practical, no TV
- Phone
- iPhone, every app has notifications off
- Values
- Will pay for anything that saves a weekend
- Interviewed
- Twice, by voice, 24 minutes in total
- Says
- Why
- The rate is not the objection. The setup is.
- Did
- Opened a new account in March. Moved the deposit in April.
What it does
One twin, one real person.
Every twin starts from a real interview your study ran: what the person said, why, and what they did next. It answers the way that person would, under your brand.
A thousand twins, a population.
Your clients ask the population anything, any time, in any number. Every study you field keeps the twins current.
A distribution that reflects the population.
A twin panel is only worth selling if it answers like the panel. Ours is measured against the real answers on every wave, and the results are published.
Measured against the real people.
Random guessing agrees with the real answers one time in five. The same people asked again agree with themselves nine times in ten. The twins sit close to the people, and the measurement is published.
Why partners build on them
- Your brandDigital twins sold as your own.
- New revenueFrom the clients you already have.
- Zero engineersNo platform to build, no model to train.
- CheckedAccuracy published, so clients can verify.
- First moverLead the change your clients are asking about.