Understand your customers.Make better decisions.

Would you use a shift-swap app that pays a $40 bonus per covered shift?

ICU night nurses, US

1. No14%
2. Unlikely18%
3. Maybe24%
4. Likely26%
5. Yes18%

InsightThe bonus matters less than the approval step. Most would, if swaps skipped manager sign-off.

Would you pay $90 a month for satellite internet on deck?

Alaska crab boat crews

1. No22%
2. Unlikely15%
3. Maybe21%
4. Likely24%
5. Yes18%

InsightWilling, but only in season. A plan that pauses in the off-season wins.

How much has your weekly grocery basket changed?

New GLP-1 users, first six months

1. Not at all8%
2. A little21%
3. Clearly38%
4. A lot33%

InsightSnacks and alcohol fell first. Protein and smaller pack sizes rose.

Would you move your index funds for a 0.02% lower fee?

Bogleheads with $250k or more invested

1. No41%
2. Unlikely27%
3. Maybe18%
4. Likely9%
5. Yes5%

InsightFees are not the hook at this level. The tax cost of moving is the objection.

Would you join a $35 a month live science kit club?

Homeschooling parents of three or more

1. No12%
2. Unlikely19%
3. Maybe31%
4. Likely23%
5. Yes15%

InsightPrice is fine. They want one kit that works for three ages at once.

Do you trust automated table tracking over your own eye?

Las Vegas pit bosses

1. Not at all26%
2. Somewhat39%
3. Mostly25%
4. Fully10%

InsightTrust rises when the system flags and a person decides.

Would you take a four-day week at 90% of your pay?

Tokyo office workers, 30 to 50

1. No21%
2. Unlikely24%
3. Maybe26%
4. Likely17%
5. Yes12%

InsightThe pay cut is not the barrier. Being seen leaving early is.

Would you use AI to invent side characters during a session?

Tabletop dungeon masters

1. No34%
2. Unlikely21%
3. Maybe23%
4. Likely14%
5. Yes8%

InsightFor prep, yes. At the table it breaks the spell.

Would you offer drone delivery for prescription refills?

Rural independent pharmacists

1. No17%
2. Unlikely22%
3. Maybe30%
4. Likely19%
5. Yes12%

InsightReal interest, but only for patients more than 20 miles out.

Would you sell straight to restaurants through an app?

Maine lobstermen

1. No19%
2. Unlikely23%
3. Maybe27%
4. Likely19%
5. Yes12%

InsightThey would sell direct if the app handled payment terms, not just orders.

Would you pay $25 to stream a stadium show?

Taylor Swift fans over 40

1. No9%
2. Unlikely14%
3. Maybe22%
4. Likely29%
5. Yes26%

InsightA strong yes, if it can be watched later. Live-only halves it.

Would you let AI draft client emails in March?

CPAs in tax season

1. No15%
2. Unlikely17%
3. Maybe25%
4. Likely27%
5. Yes16%

InsightDrafts, yes. Sending without a human read, never.

Would you switch buyers for same-day mobile money payment?

Smallholder tea growers in Kenya

1. No7%
2. Unlikely11%
3. Maybe22%
4. Likely31%
5. Yes29%

InsightSpeed of payment beats a better price. Late payment is the real cost.

What matters more to your vote this year?

Suburban moms in swing states

1. Groceries44%
2. Schools31%
3. Equal19%
4. Neither6%

InsightPrices lead, but schools move more of the undecided.

Would you pay $2 a month to protect a broken streak?

Wordle players on a 200-day streak

1. No38%
2. Unlikely21%
3. Maybe19%
4. Likely13%
5. Yes9%

InsightA one-time streak repair sells. A subscription feels like a tax.

Would you approve an AI agent that can read employee email?

CISOs at companies over 5,000 people

1. No39%
2. Unlikely28%
3. Maybe20%
4. Likely9%
5. Yes4%

InsightRead-only is not enough. They want per-mailbox scoping and a full audit log.

Would you pay for a weekly report on your kid's play?

Parents of Roblox players, 8 to 12

1. No18%
2. Unlikely20%
3. Maybe29%
4. Likely21%
5. Yes12%

InsightThey want to know who their kid talked to, not what they built.

Would you take a 13-week rural contract for 20% more pay?

ER travel nurses

1. No13%
2. Unlikely17%
3. Maybe25%
4. Likely27%
5. Yes18%

InsightHousing decides it. A stipend that covers real rent turns maybes into yeses.

Would you insure your crop against heat waves for $3,000 a year?

Oyster farmers on the Gulf coast

1. No16%
2. Unlikely21%
3. Maybe29%
4. Likely22%
5. Yes12%

InsightYes, if payouts trigger on water temperature instead of proof of loss.

Would you trade the line for a raffle with the same odds?

Sneaker release campers

1. No31%
2. Unlikely18%
3. Maybe21%
4. Likely18%
5. Yes12%

InsightThe line is the point. A raffle feels like losing without trying.

Would a text with your polling place get you to vote?

Gen Z who skipped the last election

1. No27%
2. Unlikely24%
3. Maybe25%
4. Likely15%
5. Yes9%

InsightReminders do not move them. Knowing what is on the ballot does.

Would you pay 3% more in fees for next-day payouts?

Etsy sellers doing $50k or more a year

1. No23%
2. Unlikely25%
3. Maybe26%
4. Likely16%
5. Yes10%

InsightOnly around the holidays. A seasonal option beats a permanent fee.

Would you buy a $400 watch that predicts when you will bonk?

Ultramarathon runners

1. No14%
2. Unlikely16%
3. Maybe28%
4. Likely25%
5. Yes17%

InsightForty hours of battery is the dealbreaker, not the price.

Would you wear a vest that alerts you to nearby live lines?

Utility lineworkers

1. No11%
2. Unlikely13%
3. Maybe24%
4. Likely30%
5. Yes22%

InsightYes, if it never false-alarms. One bad alert and it gets switched off.

Would you pay $40 more a year for early access hours?

Costco members over 65

1. No24%
2. Unlikely22%
3. Maybe25%
4. Likely17%
5. Yes12%

InsightQuiet aisles matter more than early access. Sell the calm, not the hour.

Would families add a livestream of the service for $150?

Funeral directors

1. No11%
2. Unlikely16%
3. Maybe27%
4. Likely28%
5. Yes18%

InsightYes for relatives abroad. Ease of joining matters more than price.

Would you pay $15 a hive for a sensor that predicts swarming?

Beekeepers with 10 or more hives

1. No19%
2. Unlikely20%
3. Maybe27%
4. Likely21%
5. Yes13%

InsightThey would pay per apiary, not per hive. Per-hive pricing kills it.