Learn why guests book, and why they book elsewhere.
Interview guests and travelers right after the trip, in their own language. Test packages, prices and loyalty perks on digital twins before you launch them.
From search to booking
- Searched dates100
- Viewed the hotel64
- Checked the room rate41
- Booked direct12
Why the 29 who checked the rate booked elsewhere
- Same room cheaper on a booking site11“It was $22 less with free cancellation.”
- Reviews mentioned noise9“Three reviews said the street was loud at night.”
- Resort fee appeared at the end6“I hate finding $35 a night on the last screen.”
Guests, before and after the trip.
What teams run
Each study starts with a question like one of these.
Post-stay guest interviews
“What would have made this a five-star stay?”
Booking decision research
“Why did you book the other hotel after viewing ours?”
Loyalty program testing
“Which perk would make you book direct instead of through an OTA?”
Package and price testing
“Would you pay $40 more a night for breakfast and late checkout?”
Destination and route research
“Would you fly a new direct route at this fare and time?”
Right after checkout
Send the interview link with the post-stay email. Guests answer by text or voice, in any language, and you get themes and quotes by morning instead of a star rating.
Test the offer before the season
Digital twins of your guests react to packages, upgrade prices and loyalty perks in minutes, so you launch the version that sells.
Hear the lost booking
Interview people who searched and booked a competitor. Learn whether it was price, reviews, location or the booking flow.
How you run it
- 1Minutes
Screen
A thousand digital twins answer first, so the weak options drop out.
- 2Overnight
Interview
The AI interviewer talks to real people and follows up on what they say.
- 3By morning
Decide
The number, the reasons behind it and the quotes that carry it.
Questions
How is this different from guest satisfaction surveys?
A survey gives a score. An interview asks follow-up questions, so you learn what happened at check-in, why the room felt small, and what would bring the guest back.
Can we interview guests in their own language?
Yes. The AI interviewer runs by text or voice in any language, so international guests answer in the language they think in.
How do we reach guests?
Send the interview link from your post-stay email, booking confirmation or loyalty program. Guests answer when it suits them, with nothing to schedule.
Can we test a loyalty perk before launching it?
Yes. Put the options to digital twins built from your guests' interviews for a fast read, then confirm the leaders with real guests overnight.