AI market research for CPG brands.
Test the pack refresh, the claims and the price pack with the shoppers who buy your category. Screen the long list on digital twins, then hear the reasons from real people by morning.
Current pack
On shelf today
Redesign
58 of 100 read it as the same granola
“What do you look for when you grab it off the shelf?”
| Cue they named | Buyers | In redesign |
|---|---|---|
| Orange band across the top | 41 | Dropped |
| Oat sheaf logo | 29 | Kept |
| “Original” flag | 18 | Kept |
| Window onto the clusters | 12 | Kept |
“I look for the orange stripe. I’d walk right past this one.”
Keep the band. It is the cue 41 of 100 buyers use to find the pack. The new sugar claim can stay.
Pack refreshes, claims, concepts and price packs, tested with real shoppers.
What teams run
Each study starts with a question like one of these.
Pack refresh check
“Will our loyal buyers still find us on shelf after the redesign?”
Claims screening
“Which of these twelve front-of-pack claims makes a parent pick it up?”
Concept and line extension screening
“Which of these twenty flavor concepts should go to a quant test?”
Price pack architecture
“Do shoppers notice the 14 oz pack at the same price, and does it push them to private label?”
Switching and trade-down
“Why did our heavy buyers move to the store brand this year?”
Hear how loyal buyers find you before you change the pack.
A redesign can strip out the color or the logo your buyers look for on shelf. The interviewer asks your current buyers what they look for, then shows them the new pack and asks if they would still pick it up.
Cut forty claims or flavors down to three in an afternoon.
Digital twins of your category buyers, each built from a real interview, rank a long list of claims, flavors or line extensions in minutes. They disagree the way real shoppers do. Take the top three to real interviews that night.
Find out why buyers trade down, in their words.
Interview shoppers who moved to the store brand or a smaller pack. Ask what changed, what they compared, and what price would bring them back. You get coded reasons, counts and quotes, in any language your markets speak.
How you run it
- 1Minutes
Screen
A thousand digital twins answer first, so the weak options drop out.
- 2Overnight
Interview
The AI interviewer talks to real people and follows up on what they say.
- 3By morning
Decide
The number, the reasons behind it and the quotes that carry it.
Questions
Can Jean test a pack redesign before it ships?
Yes. Show current buyers the old pack and the new one, and ask what they look for on shelf and whether they would still recognize you. You get the cues they named, counts and quotes, usually by the next morning.
How do you screen front-of-pack claims?
Start with digital twins of your category buyers to rank a long list of claims in minutes. Then interview real shoppers on the top few to hear what each claim makes them believe and whether they trust it.
Can these results substantiate an advertising claim?
No. Claims like "preferred 2 to 1" need a designed quantitative test that your legal team signs off on. Use Jean to decide which claims are worth that test.
Who are the shoppers?
Real people recruited to your category spec, such as buyers of a brand in the last three months, or your own customers invited from a loyalty list or CRM. Every interview is with a real person.
Can we test in more than one market?
Yes. The interviewer runs by text or voice in each shopper's own language, so one study can cover several countries at once.
Can our agency offer this to CPG clients?
Yes. Research agencies and panel companies resell Jean's AI interviewer and digital twins under their own brand. Jean runs the technology; you keep the client, the method and the margin.