Find the problems customers actually have
Interview a hundred customers overnight with open questions and real follow-ups. By morning you have their problems ranked by count, each with a quote.
100 AI-moderated interviews, text and voice. Coded overnight.
Reconciling bank feeds at month end
“I lose the last Sunday of every month to it.”
Chasing clients for late invoices
“I feel like a debt collector for my own work.”
Sorting receipts into categories
“Half my receipts are photos I never look at again.”
Not knowing my tax bill until AprilMost often called worst
“The April number is always a surprise, and never a good one.”
Handing the books to my accountant
“I export three files and she still emails me questions.”
Running payroll for one or two staff
“It's two people. Why does it take an afternoon?”
Ranked by how many raised it unprompted. Worst = named as their single biggest problem.
Run it with
Problems in their words
The AI interviewer asks open questions and follows up on each answer. Problems come from what people say, so you find the ones that were never on your survey's checkbox list.
A count and a quote for each
Every theme shows how many people raised it, how many called it their worst, and the quotes behind it. Click through to any transcript to check the coding.
Check every segment in minutes
Once the interviews are in, ask a thousand digital twins to rank the same problems by segment. You see which problem matters to whom before you commit a roadmap to it.
How you run it
- 1Minutes
Screen
A thousand digital twins answer first, so the weak options drop out.
- 2Overnight
Interview
The AI interviewer talks to real people and follows up on what they say.
- 3By morning
Decide
The number, the reasons behind it and the quotes that carry it.
Questions
How do you identify customer pain points?
Ask customers open questions about a recent, specific task and follow up on every answer. Then code the answers into themes and count how many people raised each one. Jean's AI interviewer does the asking and the coding, so a hundred interviews come back as a ranked list by morning.
Why not just run a survey?
A survey can only count the problems you thought to list. Interviews find the ones you did not think of. A good plan uses interviews to find the problems, then twins or a survey to size them.
How many interviews do I need?
For one clear audience, the main themes usually repeat after 15 to 30 interviews. Run more if you want to compare segments. With Jean, a hundred interviews take the same night as ten.
Can I interview my own customers?
Yes. Send the interview link to your own customer list. People answer by text or voice, in any language, whenever it suits them.