Test ads and packs before you spend
Upload two or three versions of an ad, a message or a pack. Jean tells you what people noticed, what they took away, and which one they would act on.
A. Taste
- Noticed first
- The headline
- Took away
- Real fruit flavor, not syrupy
- Would buy
- 41%
“Finally one that doesn't taste like a candle.”
B. Zero sugar
- Noticed first
- Zero sugar
- Took away
- Another diet drink
- Would buy
- 27%
“I've seen this ad a hundred times from other brands.”
C. Afternoon
- Noticed first
- The can
- Took away
- Unclear: coffee? energy drink?
- Would buy
- 22%
“Is there caffeine in this? I couldn't tell.”
Run it with
What each version actually says
People explain the message they took away in their own words. You catch the misread headline or the claim nobody believed before it runs.
Cut weak routes the same day
Show every route to a thousand digital twins in minutes. Bring only the two strongest into real interviews, so fieldwork goes to the real choice.
Real reactions overnight
AI interviews with real people run monadic or side-by-side, by text or voice, in any language. Themes, counts and quotes are ready by morning, without waiting weeks for an agency.
How you run it
- 1Minutes
Screen
A thousand digital twins answer first, so the weak options drop out.
- 2Overnight
Interview
The AI interviewer talks to real people and follows up on what they say.
- 3By morning
Decide
The number, the reasons behind it and the quotes that carry it.
Questions
What kinds of creative can I test?
Static ads, headlines, taglines, product claims, packaging, landing pages and scripts. Upload images or text; people see them in the interview and talk through their reaction.
Monadic or side-by-side?
Both. In a monadic test each person sees one version, which avoids comparison bias. In a side-by-side test people see all versions and pick. Many teams run monadic first, then ask for a pick at the end.
How fast can I get results?
Digital twins answer in minutes. AI interviews with real people usually finish overnight, already coded into themes, counts and quotes.
Does this replace an in-market A/B test?
No. A pretest helps you pick what to launch and fix what people misread. An in-market test measures clicks and sales once it runs. Most teams use both.