See where your segments split
Ask every segment the same question at once. See where they agree, where they split, and the reasons behind each answer.
Which of these would make you add renters insurance for $15 a month?
Gen Z renters (18 to 26)
“If it means I don't put down $1,800 up front, I'm in.”
From a real interview
Millennial renters (27 to 42)
“I care about my stuff. The deposit I'll get back anyway.”
From a real interview
First-time renters with a pet
“My dog chewed through a door frame last year. That's what I'd pay for.”
From a real interview
Twins answered in 6 minutes. 60 real interviews, 20 per segment, came back overnight.
Run it with
Every segment, same question, same hour
Twins of each segment answer side by side in minutes. A survey needs a big enough sample in every cell before a split means anything, and that takes weeks to field.
Small segments get a real read
A segment that is 4% of your base usually ends up as a footnote in a survey. With twins you can ask a thousand of them, then interview twenty real ones to check.
The reason behind each split
A cross-tab shows that two groups differ. The AI interviewer asks real people from each group why, and brings back their reasons and quotes by morning.
How you run it
- 1Minutes
Screen
A thousand digital twins answer first, so the weak options drop out.
- 2Overnight
Interview
The AI interviewer talks to real people and follows up on what they say.
- 3By morning
Decide
The number, the reasons behind it and the quotes that carry it.
Questions
What is segment research?
Comparing how different groups of customers react to the same idea, price or message, so you can see which group wants it and why the others don't.
How many people do I need per segment?
For a survey, usually a few hundred per segment before differences are reliable. With digital twins you can ask a thousand per segment in minutes, then confirm the biggest splits with 15 to 30 real interviews per segment.
Can I use my own segments?
Yes. Describe each segment by the traits that define it, such as age, usage, plan or past purchases. Jean builds twins for each one and recruits real people who match for the interviews.
Does Jean create the segments for me?
Jean compares segments you define. It can show where groups answer alike and where they split, which helps you decide if your segments still hold, but it does not run a statistical clustering study.