AI market research for automakers.
Hear why shoppers cross-shopped you and bought something else, which features earn the step up a trim, and what keeps EV holdouts in gas cars. Screen on digital twins in minutes, then confirm with real buyers overnight.
Where buyers would stop, and the features they named as the reason to step up.
- SE$34,900
41 of 120 would buy this trim
Standard
- 8 in screen, wireless CarPlay12
- Adaptive cruise9
- 17 in wheels2
- SEL$38,000
61 of 120 would buy this trim
Adds over SE
- Heated seats and wheel38
- Power liftgate11
- 12.3 in screen4
- Limited$43,400
18 of 120 would buy this trim
Adds over SEL
- Hands-free highway assist34
- Panoramic roof14
- Ventilated seats5
Highway assist sells Limited. The roof and seats do not.
31 of 120 said they would add highway assist to an SEL as a package at $1,500 to $2,000. Only 6 would pay the full step to Limited for it.
“I want the hands-free on the interstate. I don’t want to pay five grand for a sunroof to get it.”
Bars show how many buyers named the feature as a reason to choose that trim.
Rejecters, trim walks, EV holdouts and owners, heard in their own words.
What teams run
Each study starts with a question like one of these.
Rejecter study
“Why did shoppers who test drove our SUV buy the competitor instead?”
Trim walk and package test
“Which features would get buyers to step up from the base trim, and at what price?”
EV consideration and rejection
“Is it range, charging at home or resale value that keeps our gas owners out of an EV?”
Pre-clinic design read
“Which of these four front-end designs should we build for the car clinic?”
Connected features and subscriptions
“Would owners pay monthly for hands-free highway driving, or does it feel like a fee for hardware they own?”
Dealer and service experience
“What made buyers walk out of the showroom without a deal?”
Reach the buyers who said no.
Rejecters are the hardest people to find and the most useful to hear. The interviewer talks to shoppers who had your model on their shortlist and bought a rival. It asks where you lost them: the configurator, the test drive or the quote. You get coded reasons, counts and quotes by morning.
Test trims and packages before the order guide locks.
Digital twins of recent buyers, each built from a real interview, react to a dozen trim and package lineups in minutes. They disagree the way real buyers do. Take the two strongest lineups to real interviews that night, well before the next model year is set.
Ask owners in every market you sell in.
Run the same study with owners in the US, Germany, Japan and Brazil, each in their own language, by text or voice. Ask about the infotainment, the charging, the service visit or a paid feature. Results come back in one set of themes you can compare by market.
How you run it
- 1Minutes
Screen
A thousand digital twins answer first, so the weak options drop out.
- 2Overnight
Interview
The AI interviewer talks to real people and follows up on what they say.
- 3By morning
Decide
The number, the reasons behind it and the quotes that carry it.
Questions
Can Jean replace a car clinic?
No. A clinic puts shoppers next to the physical car, and a dynamic clinic lets them drive it. Use Jean before the clinic to narrow which designs and trims to build, and after it to hear from far more buyers in more markets.
How do you find rejecters and recent buyers?
We screen for them. A rejecter study screens for shoppers who had your model on their shortlist and bought another one in the last few months. You can also bring your own owner or lead list.
How do digital twins help with trim and package decisions?
Twins are built from real buyer interviews, so they react to a trim lineup with a realistic spread of opinions. Use them to cut a dozen lineups to two in minutes. Then confirm those two with real buyers overnight.
Can you study EV holdouts and EV owners?
Yes. Interview gas and hybrid owners about what stops them from buying an EV, such as range, home charging, price or resale. Interview EV owners about what surprised them after purchase. Both come back coded into themes and quotes.
Can these results back an advertising or safety claim?
No. Claims in ads and safety ratings need designed tests and official data. Use Jean to learn what buyers believe and which messages are worth that work.
Can agencies and research suppliers use Jean for automotive clients?
Yes. Agencies and panel companies resell Jean under their own brand. They run rejecter, trim and owner studies for OEM and dealer clients with Jean doing the interviews and coding.