Talk to each of your personas
Bring the personas you already use, or let Jean find them in your interviews. Ask any persona a question and get an answer built from what its people actually said, then interview more people who fit it.
- The careful planner33%
Budgets every month, checks the app weekly
412 customers · 38 interviews
- The busy earner29%
Good income, no time, wants it automatic
356 customers · 31 interviews
- The fresh start24%
First job or new city, building credit
298 customers · 22 interviews
- The side hustler14%
Two incomes, irregular months
174 customers · 15 interviews
Asking The careful planner
Probably not for splitting alone. I already track who paid what in a spreadsheet. I’d pay if it also showed what we can each still spend this month.
From 38 interviews · 412 customers
“We have a shared sheet. It’s ugly but it’s free.”
“Tell me what’s left, not what I spent.”
Next: interview 20 careful planners overnight
Run it with
Methods
Your personas, or found ones
Describe the personas your team already works with, or let Jean group your customers and past interviews into personas from what they said and did.
Sort people into personas
Each customer, past interview and new respondent is placed in the persona they fit, with the reasons, so you can see who sits where and how many.
Chat with a persona
Ask a persona anything. Answers come from the digital twins of the people in it, with the quotes and interviews behind them.
Recruit by persona
Turn a persona into a screener and interview real people who fit it, in your customer base or outside it.
Personas that answer back
A persona deck sits in a slide. Here each persona is made of real people, so you can ask it about a price, a feature or a message and hear how that kind of customer would react.
Built from your own data
Start from interviews you have already run and the customers you already have. Every answer points back to the people and quotes it came from, so you can check it.
Fill the gaps with real people
When a persona is thin or a question is new, interview more people who fit it overnight. Their answers go back into the persona, so it gets sharper each study.
How you run it
- 1Minutes
Screen
A thousand digital twins answer first, so the weak options drop out.
- 2Overnight
Interview
The AI interviewer talks to real people and follows up on what they say.
- 3By morning
Decide
The number, the reasons behind it and the quotes that carry it.
Questions
What is persona research?
Persona research groups customers by who they are, what they need and how they behave, then studies each group. It tells you which kinds of customers want what, and why.
Can I chat with a persona?
Yes. Each persona is backed by digital twins of the people in it. Ask a question and you get an answer in that persona's voice, with the quotes and interviews it drew on.
Can I use interviews and personas we already have?
Yes. Bring your persona definitions and past interviews. Jean sorts the people into your personas, or suggests new ones where your data does not fit.
How are people assigned to a persona?
Each person is matched on the traits that define the persona, such as role, needs, habits and what they said in interviews. You can see why each person was placed where they are and move them.
Can I interview real people in a specific persona?
Yes. Jean turns the persona into a screener, then the AI interviewer talks to people who fit it, from your own customer list or recruited to the spec.
Persona research vs. segmentation: what is the difference?
Segmentation splits a market by measurable traits such as age, spend or region. Personas add needs, goals and behavior, so a team can picture the customer and ask what they would do.