Know what your audience will watch, and why they leave.
Interview viewers, listeners, players and fans the night a show drops. Test titles, trailers, tiers and bundles on digital twins of your audience before you spend on them.
Hours watched per week, before canceling
“I finished the show in a weekend. After that I only opened it to check if anything was new.”
What they watched instead
- A rival service's new season34
- Free video and short clips27
- Nothing new they wanted to watch22
What would bring them back
- The next season of a show they finished41
- Ad tier at $7.9926
- Sports add-on12
What audiences watch, and why they cancel.
What teams run
Each study starts with a question like one of these.
Title and concept testing
“Which of these three loglines would make you press play?”
Trailer and key art testing
“At what point in the trailer did you decide to watch, or not?”
Pricing tiers and ad tiers
“Would you move to the ad tier at $7.99, or cancel?”
Churn and win-back
“When did you stop opening the app, and what did you watch instead?”
Bundle testing
“Would a sports add-on keep you through the off-season?”
Fan and community research
“What makes you buy tickets the day a tour is announced?”
Ask while it is fresh
Interview people the evening after a premiere, a finale or an album drop, by text or voice, in their language. Reactions are coded into themes by morning.
Test the title before the trailer
Twins of your subscribers react to loglines, key art, prices and bundles in minutes, so weak ideas are cut before production or a price change.
Find the churn moment
Subscribers rarely leave over one thing. Interviews trace the month they stopped watching, what they switched to, and what would bring them back.
How you run it
- 1Minutes
Screen
A thousand digital twins answer first, so the weak options drop out.
- 2Overnight
Interview
The AI interviewer talks to real people and follows up on what they say.
- 3By morning
Decide
The number, the reasons behind it and the quotes that carry it.
Questions
What is audience research for streaming services?
Studies with viewers and subscribers about what they watch, what they would pay, and why they cancel. It feeds content, pricing, packaging and retention decisions.
Can we test titles and trailers before release?
Yes. Show loglines, key art or trailer cuts to digital twins of your audience for a quick read, then interview real viewers overnight on the strongest options.
How do you research subscriber churn?
Interview people who canceled in the last month. The AI interviewer walks back from the cancellation to when they stopped watching, what replaced you, and what would win them back.
Can you reach niche fan communities?
Interview your own subscribers, members or fans from your list, by text or voice, in any language. Twins built from those interviews can then be asked new questions in minutes.
Can agencies run this for media clients?
Yes. Research agencies resell Jean's AI interviewer and digital twins under their own brand.