Find the price that maximizes revenue
Run a Gabor-Granger price test and hear why buyers stop at each price. Screen the ladder on digital twins in minutes, then confirm it with real buyers overnight.
$24“At $24 I’d rather just shop.”
Why people stopped at $24 (coded from 42 who said no)
- 19Costs more than groceries for the same meals“At $24 I'd rather just shop.”
- 13Already pay for another kit“I'd have to cancel the one I have first.”
- 10Unsure about portion size“Two servings never feeds two of us.”
Screen with 1,000 digital twins in minutes. Confirm with 100 real interviews overnight.
Run it with
A demand curve with reasons
A survey tells you 34% would pay $24. Jean's interviewer follows up on every answer, so you also see what made people stop and how they compared you to what they pay today.
Narrow the range before you field
Run a full price ladder on a thousand digital twins in minutes. Cut the prices that clearly fail, and spend your real interviews on the two or three that matter.
Methods your team already trusts
Ask the four Van Westendorp questions or walk a Gabor-Granger ladder inside the interview. You get counts at each price, coded themes, and the quotes behind them.
How you run it
- 1Minutes
Screen
A thousand digital twins answer first, so the weak options drop out.
- 2Overnight
Interview
The AI interviewer talks to real people and follows up on what they say.
- 3By morning
Decide
The number, the reasons behind it and the quotes that carry it.
Questions
What is the Van Westendorp price sensitivity meter?
It asks four questions: at what price is this too cheap, a bargain, getting expensive, and too expensive. The crossing points give an acceptable range. In Jean, the interviewer asks the four questions and then asks why for the answers you choose.
What is a Gabor-Granger price test?
It shows one price at a time and asks if the person would buy. The answers make a demand curve, and multiplying by price shows where revenue peaks. Jean runs the ladder inside the interview and records the reason behind each yes or no.
Can digital twins tell me what to charge?
Use them to narrow the range and drop prices that clearly fail. Stated willingness to pay runs high with real people too, so set the final price from real interviews, and from a live test if you can run one.
How many people do I need for a pricing test?
A hundred real interviews per segment is a sensible start for a price ladder. With digital twins you can run a thousand per segment first, so the real interviews only cover the prices still in play.